Principles of Marketing Essay Example for Free

Principles of Marketing Essay The course content includes a study of the relationship between marketing and society, nature and functions of marketing, marketing management processes, marketing tools, the markets, and the consumers. Course Objectives The main goal of the course is to provide an overview of the basic principles underlying modern marketing theory and practice. It will provide participants with an understanding of the analysis that is necessary for taking marketing decisions, and the wide range of factors (and interactions of those factors) that need to be considered in the design of a marketing program. Students should come away with this course with an understanding of the marketing system and its role within the Malaysian economy and within an individual firm by studying how products and services are planned, priced, promoted, and distributed in order to satisfy consumers wants. Learning Outcomes Upon completion of the course, students should be able to: ? define and apply knowledge of the key marketing concepts. ? explain how marketing decisions are influenced by environment, trends and developments. ? discuss the factors influencing consumer behavior. Please dress decently and appropriately (according to university’s dress codes) when attending classes. ? Group projects ; Assignments There will be group projects and assignments. For group project, work together with your group members and at the end of the project your group members will assess your contribution to the project. You are expected to do a group presentation before submission of written copy during the semester. Assignments will be uploaded in UNIEC. In class assignments must be submitted on the specified date otherwise you may be penalized for late submission. If you encounter any problem to submit assignments on the specific date, you are required to inform the lecturer within 2 days of the specified date. For any type written assignments given, the format of the paper should be as follows: ? A cover page with your details – Name, Student ID and Sections ( as registered in CMS) ? Font: Time New Roman , size 12 with 1. 5 spacing ? Include a reference page for every assignment that you submitted. ? Forums Students are required to participate in ALL 3 forums posted by the Course Leader and marks will be assigned based on the quality of the discussion. ? Accessing/ Checking UNIEC Virtual It is utmost important for students to access and check their UNIEC Virtual for any updates and information pertaining to the course regularly throughout the semester. Ignorance is NO EXCUSE. Examination Format Final examination will be a three hours-examination. The exam will evaluate your level of understanding and knowledge acquired in this course. The question formats may consist of multiple choice, true-false, short essays, and case-based problems. Week Topics Covered Overview 1 2 3 4 Topic 1: Marketing: Managing Profitable Customer Relationship Topic 2: The Marketing Environment and the Marketing Information Topic 3: Consumer Markets and Consumer Buyer Behavior Topics/Activities Remarks/ Deadlines Introduction. Class activities: Getting to know. Overview of course plan. Marketing: Managing Profitable Customer Relationship ? Definitions of marketing ? Basic concepts of marketing ? Evolutions of marketing ? Relationship marketing ? Marketing strategy and the marketing mix ? Marketing Challenges in the future Read. The Marketing Environment and Marketing Information ? Company’s Microenvironments ? Company’s Macroenvironments ? Marketing research process Read: Forum 1 ? Kotler: Chapter 3 ; 4 ? Real Marketing 4. 2 ‘Tracking consumers on the Web: Smart targeting or a little creepy’. p 151 Class activities: ? Discuss reading materials Topic 2 ? Discuss ‘Prius: Leading a Wave of Hybrids’ case Consumer Markets and Business Market ? Consumer Buying Behavior ? Consumer Decision-making Process ? Factors Affecting Consumer Buying Behavior ? The Organizational Market ? The Organizational Buying Process.

Cadmium And Sewage Sludge :: essays research papers

Cadmium and sewage sludge This essay concentrates on the heavy metal cadmium, and its occurrence in the environment, its pathways into and out of the human body and its movement into and out of Sewage sludge. Firstly, I will provide a clear definition of the Heavy Metal Cadmium. What is Cadmium? Cadmium is a naturally occurring element in the earth’s crust. Pure cadmium is a soft silver-white metal, but this form is not common in the environment. Rather, cadmium is most often encountered in combination with other elements such as oxygen (cadmium oxide), chlorine (cadmium chloride), or sulphur (cadmium sulphide). These compounds are all stable solids that do not evaporate, although cadmium oxide is often found as part of small particles present in air.   Ã‚  Ã‚  Ã‚  Ã‚  Most cadmium is obtained as a by-product from the smelting of zinc, lead or copper ores. Cadmium has a number of industrial applications, but it is used mostly in metal plating, pigments, batteries, and plastics. Cadmium in the Environment Small quantities of cadmium occur naturally in air, water, soil and food. For most people, food is the primary source of cadmium exposure, since food materials tend to take up and retain cadmium. For example, plants take up cadmium from soil; fish take up cadmium from water, and so on. It is introduced into the environment from mining and smelting operations. Other cadmium emissions are from fossil fuel use, fertilizer application, sewage sludge disposal or galvanized pie corrosion. The largest source of these cadmium releases into the general environment is the burning of fossil fuels (such as coal or oil) or the incineration of waste materials. Cadmium may also escape into the air from zinc, lead or copper smelters. Working in or living close to a major source of airborne emissions such as these may result in higher than average exposure. Pathways into the human body Food and Drink   Ã‚  Ã‚  Ã‚  Ã‚  Cadmium can enter the blood by absorption from the stomach or intestines after ingestion of food or water. The amount of Cadmium ingested by an individual within a population can differ greatly due to dietary habits. For example, an individual who consumes a large amount of brown crabmeat or vegetables grown on land which is fertilised with sewage sludge are likely to have intakes of cadmium significantly above the average population level.   Ã‚  Ã‚  Ã‚  Ã‚  Only a small percentage of cadmium ingested with the food intake is absorbed, approximately 6%. However there are many factors, which can affect this figure, namely, physiological, such as age and the content of the diet.

Square proposal

Rusk's Tasting Subject: Proposal to write a research paper on the impact of business communication problems of the employer's and the employees of Square Pharmacy along with a unique vision, higher mission and a goal orientation of that company Introduction The pharmaceutical industry in Bangladesh is the most developed technical regions within our financial system. This industry manufactures almost firebrands of medicines and they follow different forms for different medicines. This sector is providing 97% of the total medicine requisite of the local market.With the aim to expand into the export market, leading pharmaceutical companies are escalating their business. Square Pharmaceuticals Limited, the flagship company of Square Group, is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and is now on its way to becoming a high performance global player. It is a trusted name in the industry of manufacturing quality medicines for more than four decade. SQUARE today symbolizes a name – a state of mind. It has today burgeoned into one of the top line conglomerates in Bangladesh.Certain reports suggests that Square is the FIRST to manufacture and market Modernization, Inclining and Catecholamine after the expiry of patents to export antibiotics and other ethical drugs overseas. O develop sustained release technology locally. To achieve an all-time industry high record sales turnover of US$ 25 million. To locally Decisional sodium in the chemical division. In addition to these Firsts, SQUARE Pharmaceuticals Limited (SSP) was always ahead in introducing new products in the market.Their sales turnover was more than Take 1 1. 46 Billion (IIS$ 163. 71 million) with about 16. 43% market share (April 2009- March 2010) having a growth rate of about 16. 72%. The major problem they are facing is communication problem between employees and employers within Square Pharmaceuticals Ltd. This problem has aroused because of not m aintaining a formal relationship between the employer and the employees. A well-managed business organization normally considers the employees as the vital foundation of efficiency gains.As it is a large organization so most of the times it has been seen that the top level employer gives orders to the lower level employees but they do not do their work and as they maintain a friendly relationship those top level managers cannot take adequate steps against them. Maintaining a friendly relationship within an organization is not a bad thing but sometimes the top level employers should behave in a formal way in order to make the employees work alongside the rules and obligations of the company's respected managers and employers.If this problem can be solved then they will give their best performance to enhance the organization. So basically we want to specialize in the communication problems regarding the employers and employees internally. Effective communication occurs only if the rec eiver understands the exact information or idea that the sender intended to transmit. Many of the problems that occur in an organization are the direct result of people failing to communicate. Therefore, we want to figure out the main problem in maintaining the formal relationship of this company's employers and employees within the organization.We want to do an in-depth analysis in order to figure out the communication problems and to find out their rational solutions. Every organization has a unique vision, a higher mission and a goal oriented with that company. We want to know the vision, mission and goals of this pharmaceutical. 2 Research Questions Does Square Pharmaceuticals have a business communication problem? If yes, then what type of business communication problems do they have? What are the reasons behind these communication problems? What are the impacts on that organization because of those communication problems?How can these problems be solved? What are the actions t hey are taking in order to solve those problems? Is there any possibility to ever solve those communication problems? If the problem be solved, what types of benefit will the organization get? Hypothesis The following hypotheses are developed for the study:HA : Technological changes may dad to communication problems. H2O: SAP software maybe more difficult to use than unfriendly to technological changes leading to communication problems. HA: The grapevine may break the hierarchy of information flow.HA: There maybe communication problems regarding changes in compensation and benefited structure. HA: There maybe communication problems regarding performance appraisal strategies. HA: Cultural differences may also cause difficulties in non-verbal communications, causing mixed messages. HA: Leaked confidential information creates a liability issue and may causes communication problem. HA: Communication problems may occurs due to employees who fail to listen or who don't know how to activel y listen to their colleagues.HI O: Negative and indifference attitudes amongst the employers and employees creates communication problems. 3 Research Methodology For our primary data we will survey on the employer and the employees of Square Pharmaceuticals Ltd. Through a questionnaire to find out their perception regarding this business communication problem and how it can be solved. Also we will interview one of the employers of that organization to know his/her opinion about hose problems and what actions should be taken in order to solve these matters.The secondary data of this report are collected from Square Pharmaceuticals and some other reports such as some well reputed newspapers articles; Daily Star, Dacha Tribune, then Journals and through browsing the internet. Organization Our research paper will follow the general format of a research paper with the main sections such as Introduction, Literature review, Methodology, Limitations, Data Analysis, Findings/Results of the r esearch, Discussion and Conclusion, References.Hence, the organization of this paper will be directed by the research questions which would be answered in the above mentioned main sections. Timetable We intend to follow the subsequent time schedule presented in the class in order to accomplish our research paper timely: June 24 : Final draft of the research proposal August 12: Submission of the research paper Request for Approval the valuable suggestions and instructions from you that will lead us towards our research about the silent killer: business communication problems of Square Pharmaceuticals Ltd. 4

Perceptions in An Occurrence at Owl Creek Bridge and The...

Perceptions in An Occurrence at Owl Creek Bridge and The Story of an Hour In An Occurrence at Owl Creek Bridge and The Story of an Hour, the authors use similar techniques to create different tones, which in turn illicit very distinct reactions from the reader. Both use a third person narrator with a limited omniscient point of view to tell of a brief, yet significant period of time. In An Occurrence at Owl Creek Bridge, Bierce uses this method to create an analytical tone to tell the story of Farquhars experience just before death. In The Story of an Hour, Chopin uses this method to create an involved, sympathetic tone to relay the story of Mrs. Mallards experience just before death. These stories can be compared on†¦show more content†¦This creates a suspenseful journey that seems to see him freed from his noose and carried almost home to the loving arms of his wife. As these thoughts, which have here to be set down in words, were flashed into the doomed mans brain rather than evolved from it†¦ (paragraph 7). This period of time in w hich we follow along in our minds seems to last through the day. In the end we find that the time was only in Farquhars head and was really only the last few seconds of his life as he saw it before the rope broke his neck. However, the hanging is not the most significant part of the story because Bierces third person narrator remains focused on the details of the perceived passing of the time rather than the action. Although the hanging is an action necessary to Farquhars experience, it remains in the shadows of the story, as we believe he escapes death and are drawn into his head to struggle with him towards home and freedom. This point of view entices the reader more deeply into the episode than would a less knowing point of view. Bierce plays a mind game with the reader that explores an impossible reality. Although it is not conceivable to be inside someones head to experience his or her thoughts, Bierces narrator does a commendable job of creating a fictional, yet believable example of this impossibility. Bierces method allows the reader to become deeply intimate with the details of the profound occurrence of Farquhars death. He creates aShow MoreRelatedAn Occurrence At Owl Creek Bridge By Ambrose Bierce1283 Words   |  6 Pages 1. â€Å"An Occurrence at Owl Creek Bridge† by Ambrose Bierce Theme: Time can be the perception of each person at each different event in their life In this story one of the key factors is time and how Farquhar sees it.While mere seconds for the soldiers can be hours for the man about to be hanged, time is perceived to be different for each individual, â€Å"Its recurrence was regular, but as slow as the tolling of a death knell.† The idea that time can feel slower at one point and faster at anotherRead MoreAn Occurrence At Owl Creek Bridge By Ambrose Bierce1283 Words   |  6 Pages 1. â€Å"An Occurrence at Owl Creek Bridge† by Ambrose Bierce Theme: Time can be the perception of each person at each different event in their life In this story one of the key factors is time and how Farquhar sees it.While mere seconds for the soldiers can be hours for the man about to be hanged, time is perceived to be different for each individual, â€Å"Its recurrence was regular, but as slow as the tolling of a death knell.† The idea that time can feel slower at one point and faster at another throwsRead MoreAn Occurrence At Owl Creek Bridge1338 Words   |  6 PagesBierce’s short story, â€Å"An Occurrence at Owl Creek Bridge,† illustrates a theme of illusion versus reality distorted by the human mind. In the story, a man named Peyton Farquhar is about to be hanged on a railroad bridge towards the end of the American Civil War. Farquhar, a Confederate citizen eager to help the Confederate States of America’s cause, ventures out towards Owl Creek Bridge at the advice of a Union scout in disguise. Unbeknownst to Farquhar, Union troops captured the bridge and surroundingRead MoreRealism Unit Test2 466 Words   |  10 PagesRealism – Unit Test 1. Which of the following quotations from An Occurrence at Owl Creek Bridge reveals an objective point of view? A He was a captain. B He closed his eyes in order to fix his last thoughts upon his wife and children. C His whole body was racked and wrenched with an insupportable anguish! D He had not known that he lived in so wild a region. 2. Why does the author describeRead MoreLiterary Themes Of William Shakespeare s An Occurrence At Owl Creek Bridge Essay2276 Words   |  10 Pagesclassic stories that give the public not only a form of art but also ways to dissect the story and gain a better understanding of the author s intent. Literary themes allow us to explore meanings deeper than the surface level. Imagery is the author s use of wording that allows the reader to experience everything mentally as they read. This is not limited to sight, but all five of the senses. Without such graphic presentations of the scenes, the reader is not as easily drawn in to the story. As